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    how to transition blush and pinks for fall......

    how to transition blush and pinks for fall......
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    YES, we love blush, nudes, pale pinks....such a pretty color and screams feminine. which is why i tend to love & buy it in items that aren't so feminine. yes,...

    back in black.....

    back in black.....
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    yes, it's always the color we all gravitate towards. i loves shades of black together. it adds texture and depth. so don't get hung up on matching your blacks. here...

    summer dress......... now on sale

    summer dress......... now on sale
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    who doesn't love a beautiful cotton dress for summer? we love the kalahari dress from loup charmant. simple, pretty and double layered so no need to worry about another layer....

    last days of summer.........part 1

    last days of summer.........part 1
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    soaking it up these last days..... farmers market, summer sales and being outside. classic giada forte cotton henley is the perfect layering shirt. i love it as my 'jacket' for...

    sea ready........

    sea ready........
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    who doesn't love blue? these shades remind me so much of the mediterranean. peaceful, soothing and oh so pretty with all skin tones. i love my cashmere bikinis....yes, impractical but...

    the perfect shirt dress......cover up.......jacket.......

    the perfect shirt dress......cover up.......jacket.......
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    the 100% cotton gauze bracelet sleeve shirt dress from enza costa is perfect. ok, we love all things enza BUT this is incredible. for a meal outside this look is...

    lilac mania..........

    lilac mania..........
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    .....no not your grandma's lilac........ this color is a pop during summer. so natural it's unnatural. we are obsessed with this color for summer '17. and we think loup charmant...

    we're blushing.....are you?

    we're blushing.....are you?
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    blush, blushing, nude, pink.... whatever you want to call it....it's the color of the season....or year really.   we've always been obsessed with this color and LOATHE when people say...

    white out........

    white out........
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    white.... a color that rules spring and summer  (though i feel it's the color for all seasons)........ pure, crisp, clean, beautiful, flattering and, well.....perfect. so, update your spring style and...

    3 accessories to start your spring...........

    3 accessories to start your spring...........
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    i love the change of seasons.... not just because of all the amazing things that happen in nature..... but, it's also the perfect time to switch out your accessories.  a...

    sunshine days..........

    sunshine days..........
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    spring is so close.....tulips are starting to bloom and the temperatures are starting to rise.... it's time for lighter layers, more color and pretty sandals. which also means....time for a...

    the new wrap cardi.........

    the new wrap cardi.........
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    i ADORE the tie cardi in 6 ply cashmere.  i make this style year round - long sleeves for fall/winter and cap sleeve for spring/summer.  yes, quite daring when worn...

    our beloved julia......... oh how i love you......

    our beloved julia......... oh how i love you......
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    clearly i'm a sweater girl! i have been designing souchi since 1997 and am still so happy to be able to do what i love. the most fun, is creating...

    ........pink? blush? nude?....it continues to be the shade of 2017

    ........pink? blush? nude?....it continues to be the shade of 2017
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    the color of 2016 has made it into 2017.... i am a fan! i think it's a color that looks good on everyone. and, oddly pink in the home isn't...

    the perfect beach trip sweater........

    the perfect beach trip sweater........
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    i was born in los angeles and spent high school and the year after in orange county....now more commonly referred to as THE OC. therefore, most weekends are spent at the...

    casual looks that aren't lululemon leggings............

    casual looks that aren't lululemon leggings............
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    in this world wear casual fridays have become casual everyday.... i feel it my duty to show cool, casual outfits that are comfy, flattering and are not your workout clothes....

    grey leather jacket love.....

    grey leather jacket love.....
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    grey leather how i love you..... pretty much everyone owns a black leather jacket....it's cool. it's rock and roll. it's badass. it's chic.... all of that. but, grey leather is...

    it's all about the pink tee...........

    it's all about the pink tee...........
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    we all know a white tee works with everything. but, i wanted to try out that theory with a pink t-shirt. turns out i'm right....it works perfect too.   the amazing, incredible...

    shades of gold.......we're loving rose........

    shades of gold.......we're loving rose........
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    all things fashion seem to go in,out, and back in again.... but the metals are always 'in'.... the idea of in or out has always bugged me. if you love...

    cashmere for date night....

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    who doesn't love a girl in faded denim and cashmere? i am a fan because i think nothing is sexier than being sexy without trying... a little skin and soft...

    a souchi must have.....no really....you MUST

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    so here's the thing: some things are just great with everything: salt, t-shirt, hoop earrings, cocktail ring, jeans... right? well, the new addition to that list is the souchi fringe...

    the ULTIMATE tee......top.....'sweater'.....

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    whatever you call it.....it's your ultimate go to piece... spring, summer, fall, winter.... doesn't matter. call it a top, sweater or tee we don't care....just call it sexy. the enza...

    oversized cashmere sweater........true love

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    alexa oversized faux wrap sweater is the perfect cozy.  6 plys of cashmere heaven. love it above with charcoal leather leggings. or with leg warmers and a good book.  really...

    new years day style........

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    after a long night out saying goodbye to the year with friends, family and loves it's time to relax. i say, sleep in, breakfast in bed then a day on...

    new years eve ideas.........

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    loving the ease of this gorgeous giada forte dress. loose shimmer fabric with extra long sleeves and a sexy snug wool jersey slip for underneath. pefect combo.  HAPPY NEW YEAR!!!!!...

    holiday wish list......2016

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    yet again, i find myself wondering how another year has gone by. the elections seem to have offered two vastly different views. no matter where you stand i think it's...

    belt it...............

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    I love WHEN one item can transform a look. the belt makes this look. add to that the clever way she tied it over one half of the bomber. i...

    .......making your clothes work hard for you.............

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    now that's a philosophy i can get behind..... i was reading the 'art of style' section of porter magazine and loved the story on jane birkin 'the woman behind the...

    .......the business of me.........

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    ok, so i read this interview in porter magazine with elle macpherson and enjoyed the questions so much that i thought i'd interview myself for you.....  MY DAY: wake up...

    how to dress in aspen........

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    many women come to souchi while they are visiting and ask me how to dress in aspen. it's one of my favorite questions to answer since merging my own style...

    the occasion is.....that you own it!

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    hi. i’m that souchi dress you bought a year ago.   i’ve been patiently waiting in your closet ever since. every time you swing the closet door open with your...

    travel without an agenda..........

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    everyone travels for different reasons. for some, it’s escape. for others, it’s wanderlust. for me, my only intention: inspiration. an old adage states that “the world is a book, and...

    the road to meditation: aspen edition

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    what I love about aspen & the roaring fork valley the most is the air. cool, crisp, almost sweet from the flowers, grasses, animals, etc. you always want to be outdoors...

    billy & jack....jack & billy.....love

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    the most perfectly timed gift.... so, 5 years ago, march 9...i flew back from paris to portland to put billy down. i was away for work and was called that...

    awesome sale piece........the leather zingara belt

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    the lovely jane aldridge of sea of shoes blog... if you haven't seen her blog...go now... incredible styling and inspiration.   so here i love the simplicity of this look...

    souchi cashmere fringe poncho......

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    so, i love the souchi fringe poncho. yes, i am bias BUT really i am wearing it with everything. somewhere between a wrap and a poncho but keeping your arms...

    great sale piece #2 & #3

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    another awesome dress on our sale rack... cult brand, objects without meaning, made the perfect shirt dress. semi sheer, 3/4 sleeves and side slits in hem.  one left....$80 less the additional...

    AWESOME SALE PIECES....#1

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    who doesn't love a great deal? really, everyone does....some because you need the price to be lower and when it is...SCORE. others, you love the deal because it means you...

    inspiration & aspirations

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    sometimes you can want, want, WANT something and you can't have it....such was the case with this insanely beautiful dress from valentino.  i LOVE the simplicity of this dress. so...

    rip....... scott weiland

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    scott weiland  so sad to find out today the sudden death of singer & musician scott weiland. i was, and still am, a huge fan of stone temple pilots. and,...

    scissors can be your best friend...............

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    SO, i am pretty sure it will come as no surprise to my friends and customers that i LOVE scissors. yes, i love them. i often take them to my...

    souchi's paige vest......fall perfection........

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    the paige vest is a tried & true classic that we keep re-knitting. it's the easiest thing to wear year round.  tie it up wrap it up wear it upside...

    all season sweater dress.......AND it's on sale

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    CONSIDERING....it's still pretty warm in most parts of the country i thought what better to wear than the naomi knit dress. AND,  this on is on super sale with a...

    feeling sienna.........

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    i love saturation in color and when it's vibrant like sienna i'm just happy. this color is beautiful for summer and flows perfectly into fall. can't you picture it with...

    awesome sale dress...........

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    what's more perfect than a maxi dress with an awesome floral print? this is the perfect dress for summer AND it's on super sale. what are you waiting for? layer...

    summer dressing in the mountains.........

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    MOUNTAIN DRESSING: well in aspen it means a lot of jeans & booties  *please note i don't pay attention to the exercise driven wardrobe....boring! so, here in aspen comfort is...

    the new grunge...............

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    grunge.....a word people either love or loathe. i loved the music, the fashion & the intention. i didn't like the 'dirty, too skinny' look. here's a new way to wear...

    t-shirt maxi dress & leather

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    you know those days where you wake up and just don't know what to wear? or don't want to get dressed? or it's just too hot for clothes...........  then the...

    summertime rolls..........cue the music......

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    ok, who doesn't love a title for a blog post that is named from a jane's addiction song? swoon.... here's the thing: 'i can't wear a knit dress....too fitted....shows all...

    my cool 70's sweater.......

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    like most people in fashion i LOVE the 70's. and it's fun to be inspired by elements of a decade and mix with the current styles. here's a reinterpretation of...

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