the new wrap cardi.........

i ADORE the tie cardi in 6 ply cashmere. 
i make this style year round - long sleeves for fall/winter and cap sleeve for spring/summer. 
yes, quite daring when worn with just a bra. but, great for evening or casual night at home.
for everyday it's great with a long sleeve tee. we prefer enza costa's.
and, check out more ways to wear on-line here 
casual weekend vibe with your favorite vintage levis or boyfriend jeans
photographer - claire leahy
hair & make up - charlotte grace
stylist - cassie ebner
model - kelly o'kane

our beloved julia......... oh how i love you......

clearly i'm a sweater girl!
i have been designing souchi since 1997 and am still so happy to be able to do what i love. the most fun, is creating something that becomes a part of your world. 
yes, that sounds a bit dramatic....but we are talking about fashion. a look i never tire of is a chunky longer sweater. my favorite way to wear it is with leather bottoms (and one pair left of these on sale here). why? because, to me, i tend to think leather on it's own is either very 80's or rock and roll. 
not that either are bad but they are predictable. 
the combo of something soft with something tough is perfect to me. then, pair it with my all time (yes, i think it is....) favorite sweater....julia and it's perfect harmony.
10 ply loro piana cashmere heaven with antique bronze snaps. it is thick, warm and cozy. the look can take you from morning coffee to late night cocktails. we are loving all the new sunglasses from krewe.
rib detail at sleeve and body hem is a signature of mine. i love the variegated wrap in black and ivory is a cool casual look. cashmere heaven!
did i mention the hood? julia is long, lean and just gets better with age. i first designed it in 2002 and i still wear my first one. it's like a hybrid of your favorite pair of vintage levis & white t-shirt....worn in, perfectly cozy and a few scars. but, you will never get rid of it.
julia starts out a bit more structured and snug due to the ply but will relax over time. feel free to size up if interested. 
today - feb 20 if you use code: julia15
you will receive 15% off!!! we never put julia on sale. so indulge in the special.
if you come into souchi aspen and want this deal mention the julia blog and i'll give you the discount in store. but, SHHHHHHH it's only for the blog readers....
photographer: clare leahy
make up: charlotte grace
stylist: cassie ebner
model: kelly o'kane blush? nude? continues to be the shade of 2017

the color of 2016 has made it into 2017.... i am a fan!
i think it's a color that looks good on everyone. and, oddly pink in the home isn't girly, instead soothing. the above couch i (also jack & bodhi) really want it. but, it's impossible to convince my man that we need a furry pink couch.....perhaps for the souchi store.
just in time for valentines day....our fave 10ply cashmere from loro piana. i love this yarn and the lil bow peep vest is my favorite. sweet and cool when mixing with a snake clutch and your favorite skinnies.
the ruby clutch is an amazing snake textured hide with wrap around skinny strap.
cool, sexy & so pretty. love this combo day or night
the crop muse skinny is new from schoen by yu. the stretch is incredible and so comfy there will never be a need to wear your leggings out!
we do have a valentines collection on sale for the above sweater vest. if you use code: pink20
at you'll get 20% off UNTIL feb 14.
shop the collection here
happy valentines day
February 05, 2017


the perfect beach trip sweater........

i was born in los angeles and spent high school and the year after in orange more commonly referred to as THE OC.
therefore, most weekends are spent at the beach. mornings turned to afternoon and afternoon turned to evenings with portable radio's and bonfires and red plastic cups. so a beach sweater was always a must. usually for me it was a v-neck pullover.
many girls chose the poncho which is always good but too me i always thought a fire hazard near the fire pit.
so, this is my hybrid of the two.... the jillian comes in a crop version shown below and a classic length and in a yummy blend of cotton and cashmere.
i wanted to something to throw on with my cut offs that's warm but not too bulky. when you're as fair as me you tend to have a bit of a sunburn so this slightly cap sleeve is perfect.
the side tie closure looks great over a bikini or one piece and gives a relaxed vibe.
a hoodie to cover up wet beach hair disasters is a plus. i'm thinking this is going to be on constant rotation for beach vacations. if you're lucky enough to live at the beach then here's your everyday sweater.
we love the jillian. layer a few beaded necklaces and you're ready. 
shop the look here:
jillian side tie crop poncho
lizzie fortunato sand twist necklace
thank you to:
cassie ebner - stylist
claire leahy - photographer
charlotte grace artistry - hair and make up
kelly o'kane - model

casual looks that aren't lululemon leggings............

in this world wear casual fridays have become casual everyday.... i feel it my duty to show cool, casual outfits that are comfy, flattering and are not your workout clothes.
don't get me wrong....workout clothes have a purpose....and it's in a gym, on a trail or wherever you actually go to work out.
the above looks are a few i quickly grabbed from pinterest that are so easy to wear.
lets start with the top left:
cargo pants, sneakers, skinny stripe tee & a chunky sweater is perfect for a crisp cool day.
below are pieces from souchi aspen and to help you achieve this look.
fred cropped cargos
souchi julia hooded cashmere cardigan
kaanas san rafael stars sneakers
closed stripe 3/4 stripe tee
look 2
love the ease of a leather moto jacket, boxy pullover and a sexy sweat pant with sneakers. love the tones because it's more polished in a neutral tone and the dark moto jacket gives it a cool edge.
again, below pieces are from souchi aspen & to achieve this look
souchi crop kehle pullover sweater
krewe conti interstellar shades
rawtus leather moto jacket
cindy kirk susie crossover leather bag
kaanas salinas gold sneaker
cindy kirk easy rider sweat pant
look 3
every one loves a skinny jean...... we love it paired with sexy shoes, a tee, patterned clutch and chunky sweater
the following are pieces pulled from souchi aspen & 
christina lehr stripe long sleeve crew
souchi cashmere fringe poncho
freda salvador wit d'orsay oxfords in anthracite
cindy kirk ruby clutch in textured grey
schoen by yu muse cropped jean

grey leather jacket love.....

grey leather how i love you.....
pretty much everyone owns a black leather's cool. it's rock and roll. it's badass. it's chic.... all of that.
but, grey leather is pretty. cool. unique. soft. feminine.
check these looks out that we found on pinterest 
the color seems less harsh and so pretty with a neutral tone like grey, white and cream.
this jacket is washable leather, light weight, with a marbled print. we love the zippers at neck that can give you a funnel neck or shawl type color.
the front closure is asymmetrical and has side seam pockets.
we are showing it with a pale grey cashmere sweater, black leather pants and bold earrings. check it out here:
laura siegel washable leather jacket
souchi antwerp cashmere sweater
day doguna leather pants (last pair and on sale)
lizzie fortunato lola earrings. 
thank you:
cassie ebner - stylist
claire leahy - photographer
charlotte grace artistry - hair and make up
kelly o'kane - model

it's all about the pink tee...........

we all know a white tee works with everything. but, i wanted to try out that theory with a pink t-shirt.
turns out i'm works perfect too.
the amazing, incredible & super talented Giovanna Engelbert shows how cute and cool it can be here.
i love the look here (found on pinterest) with a wrap skirt. so pretty and cool.
this i absolutely love! so refreshing to see a pink tee instead of white with black leather.
in this time of women coming together pink is so powerful. feminine yet punk.
so, i sent this classic crew from fred in pink to malibu and asked cassie ebner (stylist) to shoot with some of my fave resort pieces purchased for the souchi boutique. and here's what we got...
worn with commando leggings, sula silk camisole, rachel comey camo trench....
love the 90's re-do of tees under camisoles or slip dresses.
size down if you want to wear like this. you don't want it too bulky underneath.
throw on your fave black booties and head out for a show, stroll or lunch.
proof that a pink tee is a must this spring....
buy your pink tee for $54 here
buy commando leggings for $74 here
buy sula silk camisoles here (black sold out) for $168 here and here
also, try these beautiful star booties from freda salvador here
thank you to:
cassie ebner - stylist
charlotte grace artistry - hair & make up
claire leahy - photographer
alicia davis - model

shades of gold.......we're loving rose........

all things fashion seem to go in,out, and back in again....
but the metals are always 'in'....
the idea of in or out has always bugged me. if you love it wear it. if it makes you  happy wear it..... i could care less if it's not the trend of the season.
however, i am a believer in metallics. they make any look better. it's true.
so don't tell me you can't wear it or you don't know how to wear it.
just wear it!
gold & silver shoes are so fun and i love them most with casual looks like above and below.
i have now become obsessed with rose gold and it started with these freda salvador ace booties
i have already started wearing these with everything i own....boyfriend jeans, skinnies, leather & dresses for a romantic vibe....
shades of gold are always pretty and elevate every look. if you can't commit to shoes then look at accessories.
this beautiful brushed rose gold and diamond band from sethi couture is available at the elliott yeary gallery in aspen....aka heaven.
it is gorgeous & hey, valentines is coming here's the 'rose' you want.
i also love these rose gold plated 1.5" hoops available on from karen london and at $56 why not?
or this cross between a cuff and a bangle from siwa bakim  or half moon pendant
a few items to consider adding to your life of rose gold
mommie dearest be damned these 'wire hangers' are amazing!
my guess is you already have this or the iphone
and, again.... think about rose gold for beauty......
this eye shadow is so good i have to try it... charlotte tilbury's vintage vamp luxury palette is beautiful. 
and this rose gold mirrored manicure is everything!
the point....try it! it's actually so easy and works with any and everything.
today - january 24, 2017
the freda boots, rose gold hoops & siwa bracelet & necklace
will be 15% off if you use the code:
at check out on

cashmere for date night....

who doesn't love a girl in faded denim and cashmere?
i am a fan because i think nothing is sexier than being sexy without trying...
a little skin and soft to the touch denim and super soft cashmere...
perfectly sexy
perfectly pretty
perfectly easy
i never like the saying 'business in the front party in the back'
however, i do love the back and feel it's a sexy part of a woman's body.
i tend to design a lot of sweaters that are seemingly classic in the front and then a lil something that surprises. mostly, because i tend to go out straight from work so i need my clothes to work for me day to night.
the emerson u back cashmere tank does that...
throw on some playful necklaces (best if one that can fall to the back) and you are ready to go....
easy and sexy...wait those shouldn't go together
easy and cool

a souchi must MUST

so here's the thing:
some things are just great with everything: salt, t-shirt, hoop earrings, cocktail ring, jeans...
well, the new addition to that list is the souchi fringe poncho. clearly, i'm bias and lacking some modesty here....BUT it's a proven fashion fact .
i love wearing it around the house to keep me warm while knitting...
in the mornings when checking instagram and cnn (yes, both are very informative! shout out to carol costello)
when really so annoyed by another trump tweet that i have to just scream
when i don't like any of my jackets or cardi's over a simple tank dress... it gives a relaxed yet sophisticated look....who doesn't want a lil boho vibe
when i want to show the new arm jewelry i am wearing.... a lil skin is always good
hook cuff & omega
when i am trying to decide to go out or stay in...bag on table and ready... but taxi driver is on and i'm still agitated about january 20.
what the hell.....go out...i'm dressed, have a cool necklace, cozy and ready for a cocktail.
see the fringe poncho gets you thru your day.
now what color......
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