Schoen by Yu was born out of a long-standing professional relationship and friendship between industry veterans, Lindsey Schoen (Fit Model) and Michelle Yu (Designer). they were both in the denim industry for ten years, they were inspired by premium execution, modern design, and practical to wear.
launched in stores in 2015, Schoen by Yu jeans have established a cult-like following because of its stretch-recovery, flattering fit for all shapes, and super soft hand. PLUS, Schoen by Yu uses denim certified to be “eco-sustainable” by the Oeko Tex Association.
Schoen by Yu has already been named "Best Skinny Jean" by Vogue.com, "Celebrity Obsession" by Glamour.com, and “Breakout Denim of the Year” by Denimology.com, amongst others.
schoen by yu's best-selling skinny jean is now available in jet black. the denim is dyed to be a rich deep black and the denim is so soft....like cashmere. cool details...