at the heart of the brand, alexa’s vision: to create clothes that people want to wear. combining parisian chic with a new york edge, as well as the very british sense of humor. it is inspired by everything from jane birkin’s insouciance to david hockney’s stripy sweater.
alexa chung prides itself on its unique approach to making clothes, combining distinctive fabrics and prints with classic tailoring alongside more feminine designs. the result is a carefully considered, alluring combination of prim, racy and rock ‘n’ roll, where frivolous party pieces interact with grown-up tailoring and classic silhouettes.
ALEXACHUNG will produce four in-season collections per year internationally, with stockists in over fifteen countries.